We help you achieve sustainable growth and deliver business objectives by strategically aligning your sales and marketing efforts with your goals and vision.
Strategy is the why behind your marketing programme. Strategy is guided by what you’re trying to achieve, offering clarity, consistency and alignment. It ensures every effort is intentional, purposeful and driving towards an overarching goal. Without it, marketing is just noise.
We start every programme with a Deep Dive – a session to immerse ourselves in your brand, understand your goals, analyse your competitors and identify your points of difference. We align seamlessly with your vision, purpose and objectives to design a marketing strategy and marketing plan that drives meaningful results. If something doesn’t directly support the strategy, we’ll question its purpose.
These sessions allow us to get to the core of your business – understanding your mission, drive, objectives and vision. We use PR Smith's SOSTAC model to assess:
■ Situation analysis: Where you are now
■ Objectives: Where you want to be
■ Strategy: How we help you get there
■ Tactics & Action: What we need to do to get there
■ Control: How we can track performance
Your brand is more than just a logo – it's the visual language that tells your story, reflects your values and shapes how you’re seen by the world.
Our brand strategy services define your positioning and develop a cohesive brand architecture, to ensure your brand appears consistently, everywhere. We help you create a strong visual identity that aligns perception with intention – from naming and defining a new brand, to refining its visual style, and designing brand guidelines that ensure clarity and consistency in all communications. We then develop your verbal identity, shaping your brand proposition, tone of voice and messaging to ensure they work in harmony with your visual identity, and create a unified brand experience.
Read more about our Branding & Design Services.
We conduct in-depth competitor insights to identify what you’re doing well and how your competitors are positioning themselves to ensure you’re clearly differentiated. We also conduct qualitative and quantitative customer research projects. Together these inform brand and marketing strategies.
We review and compare a variety of marketing practices including website performance, social media analytics, reviews, brand perception and ESG communications to identify where there are gaps in the market. This marketplace analysis offers valuable insights and acts as a foundation when building your marketing strategy and marketing plan.
We create comprehensive and effective digital marketing strategies, either standalone, or as part of broader integrated marketing programmes. Our digital marketing consultants use a combination of techniques to optimise your business’ online presence, enhance your search engine and generative engine rankings, increase brand awareness and boost your online engagement.
Read more about our Digital Marketing Services.
Strategy is critical in today’s highly saturated and fast paced market. Strategy forms part of a holistic approach, connecting the dots between your brand, customer experience, messaging and commercial objectives, offering purpose and direction. The result? A marketing plan with purpose, ready to be exceptionally executed.
How can marketing strategy help business?
A strong marketing strategy gives your business clarity, focus and direction. It defines your goals, identifies your target audience and maps out how to engage them effectively. By aligning your strategy with business objectives, you can prioritise marketing activity correctly, allocate resources wisely, improve ROI and build sustainable growth.
How do you understand the marketing strategy of your competitors?
Understanding your competitors' marketing strategies starts with a thorough competitor insights analysis. This involves evaluating their online and social media presence, content, advertising, SEO and messaging to reveal valuable data about their strengths, weaknesses, positioning and marketing tactics. These insights help identify gaps in the market, refine your own positioning to differentiate yourself, and inform your marketing strategy.
What is push versus pull strategy in marketing?
A push strategy involves actively promoting your product or services to your target market through advertising, direct selling and promotions. It's about pushing your brand in front of people. A pull strategy focuses on enhancing brand awareness so that customers and clients seek out your brand. This is often done through SEO, content marketing and social media marketing. An effective approach is to blend these strategies into a comprehensive digital marketing programme, driving both immediate results and long-term brand loyalty.
What is marketing strategy and marketing mix?
Marketing strategy is a long-term plan designed to achieve business goals by understanding the needs of your market and aligning them to your brand’s offering. A marketing strategy details how you plan to reach your target audience through strategic targeting, consistent messaging, positioning, and channel selection. The marketing mix, often referred to as the 4Ps – Product, Price, Place, Promotion – is the toolkit used to execute that strategy. The marketing mix includes the PESO model – paid channels, earned channels, shared channels and organic channels. Together, your marketing strategy and marketing mix create a comprehensive approach to attracting and converting customers in a competitive marketplace.
How to define your digital marketing strategy?
Defining a digital marketing strategy starts with setting clear, measurable goals, whether it's increasing website traffic, generating leads or building brand awareness. Then conduct a marketplace analysis and use competitor insights to position your brand effectively. Once you have decided your positioning, identify the right digital channels and create a content plan and measurement plan.
Our digital marketing consultants can build you a tailored, data-driven strategy for sustainable growth.
How to analyse competitors?
To perform effective competitor analysis:
■ Identify your key competitors
■ Review their websites, social media presence, content, SEO and ad strategies
■ Evaluate their brand tone, messaging, and customer experience
■ Analyse the results for insights – this is where engaging a strategic marketing consultancy will pay off
It’s important to monitor competitors regularly. New challenger brands can disrupt your industry quickly, so frequent reviews will allow you to adapt your marketing strategy to stay ahead of the competition.
How do you develop a brand strategy?
Developing a brand strategy involves defining your brand’s purpose, values, target audience, positioning, tone of voice, and visual identity. From there, you create a brand architecture and brand guidelines to ensure consistency and clarity in communication.
Whether you're launching a new brand or refining an existing one, our brand strategy services can help you shape a brand that connects emotionally and stands out in a crowded market.
Our integrated approach creates perfectly
planned and brilliantly executed campaigns.
Reaching your audiences where they are.
Delivered in ways that grab - and keep - their attention.
That's why our clients stay with us.
So whether you're an international organisation
or a regional business, we get you.
And we've got you.
We're always up for a coffee and conversation.
Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on 01225 863846. Better yet, drop in to our converted barn and film studio near Bath and Bristol.
Let’s transform.
Together.
