We created a website with renters at its heart. We revised their user journey for a clearer path to find properties and renter information, made their tone of voice more approachable and friendly. Additional pillar pages and downloadable content were then created for housebuilders, developers, and investors.
We also created a welcome pack to be shared with renters, outlining all the information they’ll need throughout their stay.
As part of the content tailored to housebuilders, developers, and investors, we visited one of Picture Living’s developments and created a series of talking head videos to give more personality to the brand. This included using a drone to gather b-roll footage of the development, prepping interview questions, and directing the video shoot.
