Blog
January 2025
Digital marketing is a powerful tool for business growth and a valuable investment. New tools to enhance digital marketing consulting services are advancing at a pace we’ve not seen before.
Digital marketing covers a wide range of services including web development and Search Engine Optimisation (SEO), pay-per-click campaigns (PPC), blogs and email marketing. Plus – of course – both organic and paid social media. A 2024 study found that 64% of the global population now use social media – that’s 5.22 billion people!
Navigating the technicalities of each of these tools to maximise their effectiveness requires the expertise, experience and creativity of a digital marketing agency. A digital marketing consulting service will integrate these tools into a marketing programme that optimises your business’ online presence, enhances brand awareness and boosts your online engagement.
What is a digital marketing consulting service?
Digital marketing consultants are experts at understanding your audience, by researching their behaviours and preferences, and selecting the right digital channels to reach them with your message and cut through noise. They use digital marketing tools to drive traffic to your website (attracting high-quality leads), help your website rank higher in search engine results (enhancing your business’ visibility) and help your business stay front of mind.
One of the benefits of working with a digital marketing consultant is their ability to strategically create content that is appealing to search engine algorithms and resonates with your audience. Quality content enables you to foster trust and loyalty with your audience, increases their positive perception of, and confidence in, your brand and improves the chance of conversion. A recent survey found that 78% of participants were willing to buy from a brand (over a competitor) if they’d had a positive social media experience with that brand.
Digital marketing consultants also understand how to read and interpret data and key metrics. A good digital marketing consultant will filter out vanity statistics that sound impressive, but don’t lead to business growth. This ensures that only relevant and accurate data is used to achieve insights and give you a greater understanding of your audience.
What are the benefits of hiring a full-service digital agency?
There are two types of digital marketing agencies, specialist and full-service. Specialist digital marketing agencies focus solely on digital marketing while full-service agencies offer digital marketing as one of multiple focus areas. We have a blog post elaborating on these differences and guidance on how to choose the right type of agency for your business needs. Check it out here.
A full-service digital marketing agency will provide you with an integrated marketing programme, utilising a variety of marketing channels to deliver a consistent message to a large and varied audience. It takes multiple touchpoints to close a sale, highlighting why an integrated marketing approach is important. Your message is reinforced across multiple channels increasing those touchpoints and therefore the likelihood of conversion.
At Transform Comms, we create comprehensive, integrated marketing programmes, combining digital marketing with a variety of other marketing disciplines including public relations, content marketing, design and branding and videography. We are a great long-term partner as we can grow with your business. Your business may only require digital marketing solutions to begin with but as you grow, we can seamlessly add additional channels into your marketing plan creating a holistic and robust programme. You will also have the benefit of deeper insights from the data and key metrics captured by the additional channels.
How to choose the right digital consulting agency
Choosing the right digital consulting agency is an important decision. You should consider your business goals and objectives – if you can clearly communicate these, your digital marketing agency will be best placed to design a marketing programme to help you achieve them.
Ask the right questions to ensure you get an understanding of the agency’s experience, work culture and communication style. Questions such as:
You should be upfront and transparent with your budget. It’s your agency’s job to make your money work as hard as it can. If you’re upfront from the beginning, your agency can deliver real value.
You should also be realistic with your workflow expectations. Your agency will provide you with honest feedback as to the practicality of your expectations and work with you to create a practical and achievable campaign timeline that creates the impact you require.
Our digital marketing experts – how we work with our clients and our digital marketing tools and solutions
When it comes to digital marketing at Transform Comms, our mission is to turn clicks into lasting connections. Our team of digital marketing experts specialise in SEO, PPC, paid and sponsored social media and web development and design. Read more about our digital marketing experts here.
We use data to strategically design digital solutions for our clients, maximising their brand’s visibility, boosting engagement and delivering excellent ROI. In short, our digital marketing experts know how to deliver results and ensure that your business stands out to the people that need to see it. We have extensive experience delivering effective, content-driven SEO programmes, measurable PPC campaigns and target driven social media strategies, designed to create content that resonates with your audience and drives engagement.
We work seamlessly as an extension of your business to bring your vision to life. Our initial ‘deep dive’ sessions ensure that we’re aligned to your vision, expectations and goals right from the beginning, and allow us to get to the crux of what you want to achieve.
Key takeaways
The benefits of using digital marketing strategies are clear: enhanced brand awareness and engagement, higher website traffic, higher rankings in search engine results, increased brand trust and loyalty and stronger conversion opportunities. Partnering with the right digital marketing agency will ensure that these tools are strategically implemented to achieve sustained growth and long-term success.
As one of the UK’s leading integrated B2B marketing agencies, we can help you transform your digital marketing. What we have done for others, we can do for you! Check out some of our client success stories here.
If you’d like to find out more about us, or want to transform together, get in touch – we’re always up for a chat! Fill in the contact form here or drop us a line at info@transformcomms.co.uk or call us on 01225 863846.
We're always up for a coffee and conversation.
Fill in the form, drop us a line at info@transformcomms.co.uk, or call us on 01225 863846. Better yet, drop in to our converted barn and film studio near Bath and Bristol.
Let’s transform.
Together.
