However, marketing departments in law firms — their target market — are some of the most adverse audiences to overt selling. We pitched the concept of launching a publication devoted to profiling the great work of legal marketers globally.
This wasn’t just an opportunity to build recognition for a department often lacking the attention it deserves in high-pressure law firms, but also a place for Kidd Aitken to share their expertise and insight.
Best use of content
2023
Shortlisted
Communication Design - Printed Publication
2023
Winner
Best use of content
2022
Silver
Because such a publication didn’t exist before this, Transform had to be quite creative and innovative in their approach and design. They didn’t have a template to go off. This was very much a completely fresh idea and they did a great job.
Daniel Kidd
Co-founder & Director of Kidd Aitken Legal Marketing
