A top-tier marcomms programme marketing to law firms

The world’s largest team of legal directory and awards consultants, advising the world’s top law firms.

Working with the growing Kidd Aitken team has taken us at Transform to all corners of the marketing arena, from repositioning their core proposition. We partner with them at high-profile international events and act as an active extension of their team.

After rebranding, our objective was to increase website traffic by 20%

The target audience to increase website traffic was unique new visitors, engaging them on the website and converting visits to enquiries. We needed to keep them returning to Kidd Aitken’s website with interesting, relevant, and fully SEO optimised content.

Branding & Design

Website Design & Build

Content Marketing

Videography

Digital Marketing

And it wasn't just us
that loved it

Best integrated campaign

2023

Silver

Best use of content

2022

Silver

What the client said about the project...

Our marketing efforts were sporadic.  We trialled doing it in-house and still found we were having to lead the initiatives and put forward ideas. We thought we should go to the experts to help with marcomms, BD and PR.​

A key target for us was to increase our market visibility so that ours was the first name people thought of. Transform took that burden. They generate the ideas on a daily basis. A lot of the time all they ask for is sign-off. It’s made our lives all the more easier. ​

We’ve seen incredible results. The figures are just remarkable. Within a year of working with Transform we’ve achieved more than in five years working alone. It’s off the scale

Jacob Aitken
Co-founder & Director ​of Kidd Aitken Legal Marketing